Most scaling ecommerce businesses hit the same wall.

Revenue grows. Channels multiply. Complexity increases. And instead of systems absorbing that complexity, people do. One person becomes the expert on everything. And that indispensability is exactly the problem.

Indispensable people leave. They burn out. They take vacations. And the gaps they leave behind are rarely small.
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The ecommerce teams that scale well aren't necessarily bigger or better staffed. They're the ones where the platform carries the process — not the people.